Primary schools have just six weeks to get involved with a new road safety project that focuses on giving children the right to walk safely in their communities.
Brake’s Kids Walk, in partnership with Co-op Insurance, will see thousands of children, aged 4-11, put their best feet forward to promote road safety and the health and planet-saving benefits of walking.
The short, supervised walks will take place on Wednesday 13 June 2018 at or around schools, with children walking in a crocodile formation and holding hands to promote the importance of kids being able to walk without fear or threat from traffic.
So far more than 50,000 children from over 300 UK schools have registered to take part, with thousands more expected to get involved over the next month.
The project, coordinated by road safety charity Brake, is calling on five measures to help keep children safe: footpaths, cycle paths, safe places to cross, slow traffic and clean traffic.
Every school that registers via www.brake.org.uk/kidswalk will receive a free action pack full of posters, banners, lesson plans, assembly presentations and activities to run with their children. Bilingual resources will be available for schools in Wales. And hundreds of schools will use the event as a fundraiser for Brake – the charity that supports families who have lost loved ones in road crashes.
The charity has also teamed up with the National Police Chiefs’ Council (NPCC) and National Fire Chiefs Council (NFCC) to help local police and fire officers support schools with their walks, especially those that have problems with traffic and parking.
For more information and to register visit www.brake.org.uk/kidswalk
Dave Nichols, community engagement manager for Brake, the road safety charity, said: “Brake is passionate about the safety and welfare of children. We believe it’s every child’s right to be able to walk in their communities without fear of traffic and pollution. But to do this, we need to make sure their journeys are safe. This is why we’re already working with thousands of children to give them and their school a voice, and I would encourage any school to join this project and help get these important messages out to grown-ups.”
Nick Ansley, Head of Motor Insurance at the Co-op said: “Our aim is to help to keep communities safe and this is another way in which we’re hoping to do just that.
“Each school across the UK faces different issues whether it be available footpaths, safe places to cross, or cycle paths. In partnership with Brake, we’re hoping to raise awareness amongst all road users to ensure school children and their parents have a safe walk to school.”
Notes to editors
Promotional photos and videos are available on request from firstname.lastname@example.org
Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies.
We do this through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK’s flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.
Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.
About Co-op Insurance:
Co-op Insurance is part of Co-op Group, one of the world’s largest consumer co-ops, owned by millions of members. Alongside Co-op Insurance, we have the UK’s fifth biggest food retailer, the UK’s number one funeral services provider, and a developing legal services business.
As well as having clear financial and operational objectives, the Group is a recognised leader for its social goals and community-led programmes.
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