Devastated mum backs charity’s campaign to teach young children road safety basics

News from Brake
Wednesday 18 March 2020
 
A mum whose 7-year-old son was tragically killed in a road crash is supporting road safety charity Brake’s campaign to engage young people with the basics of road safety. Today (Wednesday 18 March), over 29,000 2-7 year olds will take part in Beep Beep! Day, in collaboration with Aardman’s Timmy Time and Churchill Insurance, learning about how to keep safe on the roads. 
 
Alice Husband is backing Brake’s Beep Beep! Day after her 7 year old son, Seth, was killed by a driver using a hands-free phone as he crossed the road near his home in Tydd Gote, Cambridgeshire in December 2014.
 
Research by Brake also revealed that drivers overwhelmingly support young children, aged 7 and under, learning about road safety at school and nursery. A survey of 2,000 drivers found that 9 in 10 agree that it is important for young children to learn about road safety.[1]
 
Young children are amongst the most vulnerable road users. On average, 10 children aged 7 and under are killed and seriously injured on Britain’s roads every day [2], highlighting the vital need for action to improve road safety.
 
Children taking part in Beep Beep! Day with Timmy Time will learn important lessons about road safety through a series of fun activities taking place in schools and nurseries across the country. The activities will focus on three core topics of safe walking near roads, crossing roads safely, and always using a child seat when travelling by car. Through these activities nurseries, schools and families also give children the skills to talk to grown-ups about what they can do to help keep them safe.
 
Samuel Nahk, Senior Public Affairs Officer for Brake, said: “Anyone who has or works with young children will tell you how wonderful they are at absorbing new information and wanting to share that with anyone who will listen. Children are never too young to start learning about road safety – something which most drivers agree is important. These vital messages will stay with them for life. This project gives them a voice to call on grown-ups to use roads safely too and ensure we can all enjoy safe and healthy journeys, wherever we live.”
Alice Husband, whose son Seth died after being hit by a car in 2014, said: “The Beep Beep! Day that Brake is running is a great way of teaching young children about road safety and hopefully helps keep them safe on the roads. My son Seth was killed crossing the road and I couldn’t bear for anyone else to have to suffer the loss of a child in a road crash.
 
Lucy Brooksbank, head of marketing, at Churchill Insurance, said: “We are very proud to have supported Brake and its Beep Beep! Day since the very beginning. The wide range of resources made available to those participating not only makes this a fun day, but a day that makes a difference and hopefully saves lives. Too many children die or are seriously injured on our roads each week. Beep Beep! Day is a great way of starting to talk to young children about road safety, as well as raising awareness among drivers, including parents and grandparents, of the need to drive with extreme care when young children are about.”
Laura Burr, Senior Brand Manager at Aardman, said: “It’s great to be working with Brake. Learning about road safety is so important, and we hope that involving Timmy will not only help educate young children, but also add some fun.”
 
[ENDS]
Notes to Editors:
[1] Survey of 2,000 drivers undertaken by independent market research company, Surveygoo, on behalf of Brake
 

It’s important for young children (aged 7 and under) to learn about road safety at school and nursery

Percentage

Strongly agree

65%

Agree

27%

Neither agree nor disagree

7%

Disagree

1%

Strongly disagree

0%

 

 
Brake, with support from Churchill Insurance, has been running its Beep Beep! Day project for sixteen years, imparting road safety knowledge and information to hundreds of thousands of young children. Last year they partnered with award-winning animation studio Aardman so all resources feature characters from popular children’s series Timmy Time.
 
About Brake
Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths, serious injuries and pollution occurring on our roads every day. We work to make streets and communities safer for everyone, and care for families bereaved and seriously injured in road crashes. Brake’s vision is a world where there are zero road deaths and injuries, and people can get around in ways that are safe, sustainable, healthy and fair. We do this by pushing for legislative change through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK’s flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.
 
About Aardman
Aardman, based in Bristol (UK) and co-founded in 1976 by Peter Lord and David Sproxton, is an independent and multi-award-winning studio. It produces feature films, series, advertising, games and interactive entertainment – such as the ‘visually astonishing’ (The Guardian), BAFTA® nominated console game, 11-11: Memories Retold, and the four-times Gold Cannes Lions-winning StorySign app – and innovative attractions for both the domestic and international market, including a new 4D theatre attraction at Efteling in the Netherlands. Its productions are global in appeal, novel, entertaining, brilliantly characterised and full of charm reflecting the unique talent, energy and personal commitment of the Aardman team. The studio’s work – which includes the creation of much-loved characters including Wallace & Gromit, Shaun the Sheep and Morph – is often imitated, and yet the company continues to lead the field producing a rare brand of visually stunning content for cinema, broadcasters, digital platforms and live experiences around the world. In November 2018 it became an Employee Owned Organisation, to ensure Aardman remains independent and to secure the creative legacy and culture of the company for many decades to come. www.aardman.com   
 
About Timmy Time
Timmy is the littlest lamb in Shaun the Sheep’s flock and the star of his own award-winning spin-off series Timmy Time, which premiered on CBeebies in April 2009 and is broadcast in over 150 territories worldwide. Timmy Time is set in a Nursery and the core audience are preschoolers. Each episode follows a day in the life of Timmy and his friends as they learn about life and friendship. The original series consisted of 78 ten-minute episodes with no dialogue. Aardman recently produced an updated version of Timmy Time for a new generation of fans, creating five-minute edits of the original episodes and featuring a child’s voiceover.
 
About Churchill
Founded in 1989, Churchill is now one of the UK’s leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.
Churchill general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.
Churchill and U K Insurance Limited are both part of Direct Line Insurance Group plc. 
Customers can find out more about Churchill products or get a quote by calling 0300 200300 or visiting www.churchill.com

Powered by WPeMatico

Sharing is caring:
This entry was posted in Brake.org.uk and tagged , , , , . Bookmark the permalink.